Media Education: A Necessity

Ever since the media world has come into existence, new ways of its influences in its daily life has been seen. What was considered to be a boon has been realized to be a bane in many ways. The use of the media is often mired by controversy too. Here are a few quotes which makes us ponder about media’s role and its influences. These quotes were by famous people and perhaps signify how media has deviated from its intended path to another completely new one.

“Our job is to give people not what they want, but what we decide they ought to have.”Richard Salent, former president, CBS News.

“We live in a dirty and dangerous world. There are some things the general public does not need to know and shouldn’t. I believe democracy flourishes when the government can take legitimate steps to keep its secrets, and when the press can decide whether to print what it knows.”Katherine Graham, Washington Post publisher and CFR member. Thus we see that a similarity trend arises. People seem to interpret the use of media in their own ways, ways which will be of benefit to them. People with the power in their hands feel as if they are the authority to decide what to show and what not. When the press has an agenda, it is bound to be not wholly fair and just, as it was originally intended to be. Somewhere, down the line, human emotions, human wants, human intentions, greed, selfishness has come around to prohibit the working of a free press. Just as a utilitarian economy is a dream, a free just press is also nothing short of that.

The very essence of creating the press has been tarnished. As Hugo Black, Supreme court justice of The United States had rightly said:

“The Press was protected so that it could bare the secrets of the government and inform the people. Only a free and unrestrained press can effectively expose deception in government. And paramount among the responsibilities of a free press is the duty to prevent any part of the government from deceiving the people.”

The media has failed to deliver in its promise of impartial reporting, unbiased writing and true delivery of facts to the public. In this scenario, believing in the facts of the Media and acting upon them can not only be hazardous but may be injustice to the one on whom the action is being taken. The influence of media on young minds are even the more so. This is because young minds are just getting to understand the world and how it functions. Young minds thus can be moulded more easily than adults who have formed more or less fixed opinions on a variety of issues, going by experiences, circumstances and need and wants.

Today’s world is as different from the yester years as chalk and cheese. The world today has hi-end products and a new definition of lifestyle. A consumer culture exists now which was unimaginable even a century ago. In this scenario comes the various forms of print – the digital, the print, the audio and the internet.

The internet and the television are the most influential among these. Both of these mediums not only gives us a plethora of knowledge but also enables us to see and visualise them. As the spread of the internet and the television medium reaches new heights, so are the malices of media influence too reaching mammoth proportions. Television channels and internet sites explode you with all sources and sorts of knowledge, which by its sheer quantity, makes you unable to grasp it.

Digital Media Production Schools – Education Options

The process of making film, video, animation, and other related areas make up the industry of digital media production. Students have a few educational options to choose from through digital media production schools. The knowledge to work with digital media can be learned by entering a degree program offered by numerous colleges and universities.

Digital media production covers a wide breadth of skills that have traditionally been broken down into digital video, media production, and videography. These main categories, although quite similar, focus on different aspects of digital media production. Students can use their passion and enter education in a chosen concentration. In general, students can enter schooling and earn as associate’s, bachelor’s, or master’s degree level. These three overall areas make it possible to enter a career as a video editor, videographer, video producer, multimedia artist, and more.

When participating inside a degree in digital video students start by learning what the field centers on. Students use the technology, equipment, and procedure of media production to create a digital video. Students work through a degree and learn about:

  • media planning
  • computer program software

Learning follows the production process from conception to completion. A production course begins by creating a script and finishes with editing. Schools focus on teaching students how to use the latest technology to work camera operations, conduct sound procedures, work on production methods, and complete projects. Students that want to work on the process of film should consider a degree in film and photography.

A media production degree includes working with production, design, editing, script writing, and video production. Students learn how to conduct these procedures by providing technical and artistic support on the creation and implementation of films, video games, and more. Education teaches students how to work with industry technology that lends itself to the editing and producing of material. This can include:

  • Photographs
  • Video
  • Audio
  • Design

Focusing on one major area of production is available when students complete a master’s degree. Undergraduate degree programs focus mainly on the entire industry of media production. Students can work exclusively with the visual part of media production by earning a degree in videography.

Videography is the third main category that students can earn an education in. A degree program centers on teaching students how to communicate stories through film. Students should expect to learn both aspects of the industry. This includes working with the artistic and procedural side of video. Training covers everything from operating a video camera to completing a project. The process learned through specific courses is how to develop an idea, how to shoot film, how to edit, and how to wrap up in post-production. Curriculum covers all these aspects in courses on motion graphics, scripts, video streams, and business practices. These skills are directly transferable into a filming and directing career.

Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites like Facebook, Twitter and LinkedIn. Social media marketing platforms usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. It is recommended for every kind of business.

So can you apply social media marketing to your home business? The answer is yes. It can be applied in nearly every business and especially home businesses in the Multilevel marketing niche. Also called network marketing, this unique business model requires a distributor or representative to recruit other distributors or representatives. The existing distributors receive a percentage of their recruits’ sales in the form of commissions. In its early days, the multilevel marketing recruitment process involved making phone calls, bothering friends and family and knocking on your neighbor´s doors. Now, thanks to social media, the process is much more easier. With just Facebook, a representative of a company can reach targeted masses with a product in seconds! Check out some key importance of this unique form of marketing you should not ignore:

INTERACT WITH YOUR TARGET MARKET: You can get immediate feedback through customer updates so as to get an insight of their daily lives and buying habits. This gives you the chance to adjust your marketing strategies. The competition to get customer attention in any business is like an unending battle and social media can help your home business survive against bigger companies that have huge budgets that cover customer attention. With Facebook and Twitter and LinkedIn, you can enjoy a wide reach with just a push of the button. With dedication, you can easily build a network of distributors like yourself. Targeted training materials can easily be provided via E-books, videos, webinars and softwares and all of this can be obtained online for FREE these days. This has made MLM businesses as profitable as ever.

MORE PROFIT FROM MORE SALES: There will be a definite increase in your sales thereby increasing your profits. Engaging in a well organized social media marketing can actually provide you with passive income streams! When your product or service is always in front of potential buyers, they are more likely to buy from you thereby increasing your sales. One of the reason we are ever in business is to make more and more profit from more and more sale. The beauty about social media marketing is that it encourages the use of marketing incentives like freebies, bonuses, coupon codes, and quality online education made available to followers or friends in our social media platform. The effect this has on overall sales can be very amazing.

QUICK RESPONSE TO PROBLEMS: Due to the feedback received, there is an immediate response to problems with your product or service. It becomes very easy to take steps in resolving these problems right away. Research has shown that customers appreciate businesses that have good customer support. When a business does not handle customer complaints fast enough, such business is bound to lose customers to the growing population of competitors that are available in every business niche you can think of.

IT IS FREE: Owning a social network account is for the most part, absolutely free! Running a social networking campaign is relatively cheap compared to hiring a social media management or a public relations agency. It is for this fact that a lot of people are hanging out on social media, real potential customers. As a home business owner, you can create your own online campaign on these social media platforms for next to nothing. This saves costs considerably for those running a home based business.

YOUR TARGET MARKET WILL FIND YOUR PRODUCT: Another key importance of this form of marketing is that your target customers are likely to find you. This is because in the process of marketing with Facebook, you will probably need to join a lot of Facebook groups related to what you are selling. By mere posting a relevant article in these groups and pasting your website’s URL, a lot of target customers looking for your product will reach you themselves. So go ahead and post something today, you are likely to see a sale very soon! If you follow specific keywords in your social media network like Google+, a lot of people looking for your products and services will find you as they search on Google. Also, using Twitter for marketing is great way of telling people who want your products how to get them from your company.

Success Small Business

There are several ways that people can conduct local business marketing and it a lot would depend on the items that they are trying to sell or product they are trying to show off to people. Here are a few examples of how some of this could be done for a local business and how they could handle their marketing around their town.

If you were a race car driver then you would be able to display the car that you are driving in the driveway or in your yard where people would be able to drive by and see it. If you had a fencing company then you could put sample of the fencing you do in your yard by building small square boxes with a little sign on each telling everyone what type of fence it is and display a phone number to call for an appointment or free estimate. Conducting local business marketing is available by advertising in the community newspaper and have an article written about your business and having a picture of you and how you started and what you offer for products or services.

If you were growing local vegetables then displaying them by the road as they are just picked from the garden is a form of advertising. It you had a watermelon then you could cut it in half and display the inside to tempt people with the freshness of the fruit. This is definitely local business marketing. There are coupons companies that put together mailers that include several types of advertisements and if you wanted there would be an opportunity for you to join that and have a coupon mentioning your business and services.

If you want to be able to get the word out that you are in business then post some signs in your local grocery stores, hold a grand opening, offer to do a fundraiser for the school in the community, become involved. To do local business marketing you will have to be a part of the community. Once you show everyone that you are easy to find then they will find you.